Resources

Resources

The web’s best tools and resources for home service professionals.

You’re about to see a hand-picked list of resources that we recommend to home service professionals. We’ve used these companies to help home service pros grow and market their businesses.

If you’re looking for something specific, use the table of contents to jump to a section. Otherwise, keep scrolling to start with the essentials.

An important disclaimer: Some of these links are affiliate links, which means that if you choose to make a purchase, we will get a commission. This does not cost you anything. Please do not spend money on anything unless you feel it will help you achieve your business goals.

Essentials for Home Service Pros

Housecall Pro

Field Service Management

I recommend Housecall Pro to every home service pro I meet. Why? Because I’ve personally seen the transformation when a business switches to Housecall Pro. My favorite part is how much your customers will notice the change. On a weekly basis I see positive reviews from customers who love the features that Housecall Pro makes possible. And you know who gets the credit? You.

Housecall Pro >>

LastPass

Password Management

One of the worst and most avoidable problems we’ve seen in almost a decade of small business marketing is the tendency to lose important passwords and login credentials. It can cripple a business.

That’s why we use LastPass to securely store and manage passwords and sensitive information. No more getting locked out of your website.

LastPass >> 

RankTrackr

Rank Tracking

If you’ve been in business for a while, chances are you’ve hired an SEO company (or two). Maybe you’re doing SEO on your own. Either way, if you don’t know where you’re ranking, RankTrackr is the tool for you. Track your organic and local rankings over time, and keep tabs on your competitors along the way.

RankTrackr >>

Business Tools

Housecall Pro

Field Service Management

Housecall Pro helps home service pros take care of their scheduling, dispatching, estimating, invoicing, online booking, even some postcard and email marketing.

Their feature set is impressive, but what’s even better is their customer service. There’s a reason they’re rated #1 field service management software by 6 different surveys.

Housecall Pro >>

TalkRoute

Phone Systems

For most home service companies, there comes a time when you’re too busy to answer the phone every time, but you’re not big enough for an answering service or a full-time office employee. That’s where TalkRoute can help. It allows you to route calls to multiple phones, add phone menus, and even transfer calls between numbers on the fly.

TalkRoute >>

LastPass

Password Management

One of the worst and most avoidable problems we’ve seen in almost a decade of small business marketing is the tendency to lose important passwords and login credentials. It can cripple a business.

That’s why we use LastPass to securely store and manage passwords and sensitive information. No more getting locked out of your website.

LastPass >> 

Zapier

Automation

What if I told you that in the future most of the manual work you do on your computer could be done automatically? Well with Zapier, that future is already here. This handy app connects other apps together, allowing you to set up automations that can save you dozens of hours every week. I’m such a big fan, I even created an Intro to Zapier to explain how it’s useful for home service pros.

Zapier >>

Employee Handbooks

Explain your company policies, communicate your values and protect yourself against employee claims with a detailed employee handbook.

Handbooks.io

Website Tools

Dreamhost

Website Hosting

All of our websites are hosted on Dreamhost. Every time we set up a website for a home service pro, guess where we start? That’s right: Dreamhost. I’ve been using their hosting for over 10 years, and I have yet to find a company that is more reliable and more helpful.

I highly recommend using Dreamhost for your web hosting and domains, and you can start for just $5.78/month when you sign up with this link:

Get started >>

RankTrackr

Rank Tracking

Simple rank tracking for websites. This is a set-and-forget tool. You’ll get monthly reports, and you can track competitors as well.

If you’re paying for search engine optimization and not getting reporting, you should sign up now… and then find a new SEO company.

RankTrackr >>

Google Analytics

Visitor Tracking

Track what visitors are doing on your website and which visits result in revenue.

Hotjar

Heatmaps & Recording

Get visualizations showing where your visitors spend the most time on your site, record sessions for more granular troubleshooting, and even ask them for feedback.

Hotjar >>

Drift

Live chat

Give your visitors a way to chat with you live, right on your website. No login needed – they just type and start chatting.

Drift >>

LocalFalcon

Local Rank Tracking

This brand new tool allows you to see a grid view of your local rankings on a map. It’s a great way to visualize how your appear in search to customers in different locations.

LocalFalcon >>

Need help with your website? View our consulting packages

Marketing Tools

SendJim

Direct Mail & Automation

Direct mail automation for your customers and prospects.

SendJim >>

Prolific Prints

Printing & Graphic Design

Ryan and the team at Prolific Prints specialize in serving service companies. From business cards to truck wraps, you’ll find your printing needs are in good hands.

Prolific Prints >>

Custom Ink

Branded Apparel

Design your company apparel online and have it shipped to your office! This is by far the easiest apparel company we’ve worked with.

Custom Ink >>

Scout

Direct Mail

Postcard design and direct mail software with order minimums.

Scout >>

Drip

Email Automation

This email automation software designed for e-commerce can be a powerful tool for home service pros.

Drip >>

Canva

Graphic Design

A free online graphic design tool that holds up surprisingly well in a business environment.

Canva >>

Buffer

Social Media Scheduler

Plan, coordinate and automate your social media posts strategy with this scheduler.

Buffer >>

Make My Persona

Planning Tool

Hubspot’s customer persona tool is a great way to start organizing your csutomer persona… just make sure you’re doing research and not just guessing.

Make My Persona >>

Data USA

Demographics

This website takes US Census data and makes it readable. If you want to learn more about your local homeowner market, start here.

Data USA >>

SpyFu

Keyword Research

Ever wanted to know what keywords your competition was targeting? Just enter their URL and let SpyFu show you.

SpyFu >>

Need help with your marketing? View our consulting packages

Podcasts

Learn from industry experts and up your business skills with these podcasts.

Quick Talk Podcast

Josh Latimer

Possibly the most popular home service podcast in history, Josh’s wisdom has helped a generation of business owners.

Quick Talk Podcast >>

Plumbing & HVAC Marketing

Josh Nelson

A show focused primarily on HVAC and plumbing businesses.

The Plumbing & HVAC SEO – Marketing Podcast >>

The Art of Paid Traffic

Rick Mulready

A great listen if you want to get away from third-party lead services.

The Art of Paid Traffic >>

EZ Marketing Blog

Ryan Kettering

With plenty of marketing content for home service pros, this podcast will keep you busy for a while with several year’s worth of content to go through.

EZ Marketing Blog >>

Online Communities

Looking to connect with others like you? Here’s where to find the home service community online.

TruckMount Forums

Internet Forum

Primarily for carpet cleaners, TruckMount Forums is one of the oldest and most well-known home service forums.

Visit the forum >>

Housecall PROs

Facebook Group

A group for users of Housecall Pro, this is a high-value group well beyond the trouble-shooting aspects.

Visit the group >>

Conferences & Events

For intensive learning and networking, in-person events bring the home service industries together.

Housecall Pro Masterminds

1-Day Conferences

Organized by the team behind Housecall Pro, these Mastermind events bring together hundreds of home service pros for a day of educational presentations and workshops. There are Mastermind events at locations across the US, and we plan to be at most of them.

Learn more >>