The web's best tools and resources

You’re about to see a hand-picked list of resources that we recommend to contractors and home service professionals. We’ve used these companies to help business owners grow and market their companies.

If you’re looking for something specific, use the table of contents to jump to a section. Otherwise, keep scrolling to start with the essentials.

An important disclaimer: Some of these links are affiliate links, which means that if you choose to make a purchase, we will get a commission. This does not cost you anything. Please do not spend money on anything unless you feel it will help you achieve your business goals.

Business Tools

Housecall Pro

Field Service Management

Housecall Pro helps home service pros take care of their scheduling, dispatching, estimating, invoicing, online booking, even some postcard and email marketing.

Their feature set is impressive, but what’s even better is their customer service. There’s a reason they’re rated #1 field service management software by 6 different surveys.

Housecall Pro >>



If you’re like most business owners I know, you probably didn’t get into it because you loved accounting. Tracking expenses and creating reports for your accountant is the last thing you should be doing, which is why you should be using Bench.

The team at Bench works with all kinds of businesses, and their pricing structure is very affordable. With Bench, bookkeeping becomes one less thing you need to think about.

Bench >>


Phone Systems

For most home service companies, there comes a time when you’re too busy to answer the phone every time, but you’re not big enough for an answering service or a full-time office employee. That’s where TalkRoute can help. It allows you to route calls to multiple phones, add phone menus, and even transfer calls between numbers on the fly.

TalkRoute >>


Password Management

One of the worst and most avoidable problems we’ve seen in almost a decade of small business marketing is the tendency to lose important passwords and login credentials. It can cripple a business.

That’s why we use LastPass to securely store and manage passwords and sensitive information. No more getting locked out of your website.

LastPass >> 


This handy app connects your business programs and apps together, allowing you to set up automations that can save you hours every week.

Zapier >>

Employee Handbooks

Explain your company policies, communicate your values and protect yourself against employee claims with a detailed employee handbook.

Website Tools


Website Hosting

All of our websites are hosted on Dreamhost. Every time we set up a website for a home service pro, guess where we start? That’s right: Dreamhost. I’ve been using their hosting for over 10 years, and I have yet to find a company that is more reliable and more helpful.

I highly recommend using Dreamhost for your web hosting and domains, and you can start for just $5.78/month when you sign up with this link:

Get started >>


Rank Tracking

Simple rank tracking for websites. This is a set-and-forget tool. You’ll get monthly reports, and you can track competitors as well.

If you’re paying for search engine optimization and not getting reporting, you should sign up now… and then find a new SEO company.

RankTrackr >>

Google Analytics

Visitor Tracking

Track what visitors are doing on your website and which visits result in revenue.


Heatmaps & Recording

Get visualizations showing where your visitors spend the most time on your site, record sessions for more granular troubleshooting, and even ask them for feedback.

Hotjar >>


Live chat

Give your visitors a way to chat with you live, right on your website. No login needed – they just type and start chatting.

Drift >>


Local Rank Tracking

This brand new tool allows you to see a grid view of your local rankings on a map. It’s a great way to visualize how your appear in search to customers in different locations.

LocalFalcon >>

Need help with your website? View our pricing plans

Marketing Tools


Direct Mail & Automation

Direct mail automation for your customers and prospects.

SendJim >>

Prolific Prints

Printing & Graphic Design

Ryan and the team at Prolific Prints specialize in serving service companies. From business cards to truck wraps, you’ll find your printing needs are in good hands.

Prolific Prints >>

Custom Ink

Branded Apparel

Design your company apparel online and have it shipped to your office! This is by far the easiest apparel company we’ve worked with.

Custom Ink >>


Direct Mail

Postcard design and direct mail software with order minimums.

Scout >>


Email Automation

This email automation software designed for e-commerce can be a powerful tool for home service pros.

Drip >>


Graphic Design

A free online graphic design tool that holds up surprisingly well in a business environment.

Canva >>


Social Media Scheduler

Plan, coordinate and automate your social media posts strategy with this scheduler.

Buffer >>

Make My Persona

Planning Tool

Hubspot’s customer persona tool is a great way to start organizing your csutomer persona… just make sure you’re doing research and not just guessing.

Make My Persona >>

Data USA


This website takes US Census data and makes it readable. If you want to learn more about your local homeowner market, start here.

Data USA >>


Keyword Research

Ever wanted to know what keywords your competition was targeting? Just enter their URL and let SpyFu show you.

SpyFu >>