Resources
The web's best tools and resources
You’re about to see a hand-picked list of resources that we recommend to contractors and home service professionals. We’ve used these companies to help business owners grow and market their companies.
If you’re looking for something specific, use the table of contents to jump to a section. Otherwise, keep scrolling to start with the essentials.
An important disclaimer: Some of these links are affiliate links, which means that if you choose to make a purchase, we will get a commission. This does not cost you anything. Please do not spend money on anything unless you feel it will help you achieve your business goals.
Table of Contents
Business Tools
Housecall Pro helps home service pros take care of their scheduling, dispatching, estimating, invoicing, online booking, even some postcard and email marketing.
Their feature set is impressive, but what’s even better is their customer service. There’s a reason they’re rated #1 field service management software by 6 different surveys.
If you’re like most business owners I know, you probably didn’t get into it because you loved accounting. Tracking expenses and creating reports for your accountant is the last thing you should be doing, which is why you should be using Bench.
The team at Bench works with all kinds of businesses, and their pricing structure is very affordable. With Bench, bookkeeping becomes one less thing you need to think about.
For most home service companies, there comes a time when you’re too busy to answer the phone every time, but you’re not big enough for an answering service or a full-time office employee. That’s where TalkRoute can help. It allows you to route calls to multiple phones, add phone menus, and even transfer calls between numbers on the fly.
One of the worst and most avoidable problems we’ve seen in almost a decade of small business marketing is the tendency to lose important passwords and login credentials. It can cripple a business.
That’s why we use LastPass to securely store and manage passwords and sensitive information. No more getting locked out of your website.
Employee Handbooks
Explain your company policies, communicate your values and protect yourself against employee claims with a detailed employee handbook.
Website Tools
All of our websites are hosted on Dreamhost. Every time we set up a website for a home service pro, guess where we start? That’s right: Dreamhost. I’ve been using their hosting for over 10 years, and I have yet to find a company that is more reliable and more helpful.
I highly recommend using Dreamhost for your web hosting and domains, and you can start for just $5.78/month when you sign up with this link:
Simple rank tracking for websites. This is a set-and-forget tool. You’ll get monthly reports, and you can track competitors as well.
If you’re paying for search engine optimization and not getting reporting, you should sign up now… and then find a new SEO company.
Google Analytics
Visitor Tracking
Track what visitors are doing on your website and which visits result in revenue.
Hotjar
Heatmaps & Recording
Get visualizations showing where your visitors spend the most time on your site, record sessions for more granular troubleshooting, and even ask them for feedback.
Drift
Live chat
Give your visitors a way to chat with you live, right on your website. No login needed – they just type and start chatting.
LocalFalcon
Local Rank Tracking
This brand new tool allows you to see a grid view of your local rankings on a map. It’s a great way to visualize how your appear in search to customers in different locations.
Need help with your website? View our pricing plans
Marketing Tools
Prolific Prints
Printing & Graphic Design
Ryan and the team at Prolific Prints specialize in serving service companies. From business cards to truck wraps, you’ll find your printing needs are in good hands.
Custom Ink
Branded Apparel
Design your company apparel online and have it shipped to your office! This is by far the easiest apparel company we’ve worked with.
Drip
Email Automation
This email automation software designed for e-commerce can be a powerful tool for home service pros.
Canva
Graphic Design
A free online graphic design tool that holds up surprisingly well in a business environment.
Buffer
Social Media Scheduler
Plan, coordinate and automate your social media posts strategy with this scheduler.
Make My Persona
Planning Tool
Hubspot’s customer persona tool is a great way to start organizing your csutomer persona… just make sure you’re doing research and not just guessing.
Data USA
Demographics
This website takes US Census data and makes it readable. If you want to learn more about your local homeowner market, start here.
SpyFu
Keyword Research
Ever wanted to know what keywords your competition was targeting? Just enter their URL and let SpyFu show you.