33 Best Websites For Contractor Leads

When I was an in-house marketer at construction and home service companies, finding the best websites for contractor leads was tough.

At the time I was making the best decisions I could, but it was hard to figure out what services were legit and which were scams.

Some of the most well-known names were the worst sometimes, so I couldn’t even use the brand as a reliable judge of who would treat me well.

Eventually I started talking to other contractors and construction marketers, and I found out there was a whole world of knowledge within the trades about which lead gen websites worked better. I just had to go digging and find it.

So that’s what I’ve done.

This guide will help you understand the lead generation websites that are available for your business, and make informed decisions on where to spend your marketing dollars.

While there’s no silver bullet for finding the best lead service for your business, I’ll provide the best guidance that I can on how to get the most out of each website.

Within this guide, you’ll find general guidelines for using lead service websites, as well as specific tips and resources for many of the popular lead services.

Oh, and before we get started – if you have experience with any of these websites or services, leave a comment below and help others make an informed decision!

Contents

What are the best websites for contractor leads?

For most construction and home service companies, Google Local Services, Yelp, and HomeAdvisor are some of the best websites for contractor leads.

However, there are a lot of lead generation services focused on the home improvement market, and lead volume and quality vary widely depending on your geographic market and industry segment.

That’s why I’ve created this list, so you can find the service providers that will get high-quality leads for your specific business.

Why would I use a lead generation website?

Most business owners use websites for contractor leads when they want to land more projects and grow their business. Finding new customers is hard work, and when you’re running your company and keeping existing customers happy, it can feel impossible to figure out how to generate your own leads and grow your brand.

Lead generation websites fill in that gap, doing the lead generation for you and selling you the result. In a sense, you’re either renting their brand (like Yelp or Houzz) or renting their sales process (like with HomeAdvisor or Networx), so that all you have to do is pick up the phone.

This feels like the right time to say that while lead generation websites can be convenient, they’re no substitute for an intentional marketing plan. If you’re looking for ways to grow your business without using lead generation services, it might be time get get help with your construction marketing.

Okay, back to the best websites for contractor leads.

General guidelines for working with lead services

While no lead generation service is quite the same, there are some common-sense guidelines that apply to most of the best websites for contractor leads. Keep these in mind as you consider lead websites for your marketing plan.

Speed is king

In almost every case, you’re competing against multiple businesses for your leads. Most customers go with the first business who calls them back. That means you need to be waiting by the phone, ready to pounce. If you’re not able or willing to be reactive, your conversion rates will be abysmal.

Ask for reviews

Many lead generation websites provide the option to ask customers for reviews. Whichever service you’re using, make sure you get positive reviews with that service. In most cases, your chances of converting a lead into a customer can be greatly improved with a good number of positive reviews.

Track your leads

Don’t rely on your lead provider to report your leads for you. Keep track of the best websites for contractor leads and report any unqualified leads based on the rules of your lead service.

Now that we’ve covered the basics, it’s time to look at the best websites for contractor leads. Let’s jump in!

Google Local Services

You probably knew we were going to start here. Google Local Services arrived on the scene in late 2017, and is now one of the best websites for contractor leads.

Every contractor I talk to who uses Google Local Services says they get the majority of their paid leads through the service. It’s really become the default in pay-to-play leads.

What’s your experience with Local Services? Leave a comment and let me know!

What makes Google Local Services different

Since it’s implementation, Google has placed it’s Local Service Ads at or near the top of most local searches with commercial intent. In doing so, it took a lot of market share from other websites for contractor leads like Yelp, HomeAdvisor, and Angi.

These days, Google Local Services is the gold standard of lead volume – you won’t find another service that has access to more local service leads.

Also, Google has the strictest screening process of any contractor lead website. Google Local Services requires you to pass their tests in order to get their “Google Guaranteed” badge, including background checks for every service tech.

All this adds up to put Local Services at the top of my list.

How much do leads cost through Google Local Services?

Local Services Ads are charged on a per-lead basis. The cost of each lead varies, depending on your location and industry. Generally, you can expect leads to cost between $20-$40 per exclusive lead.

If you decide not to continue advertising with Local Services Ads, your listing won’t go away. Instead, the Google Guaranteed badge will be removed and you’ll end up below the paid listings.

What works best when using Google Local Services

• Get reviews. Some local SEO experts believe that Google values recent reviews more than total reviews. Keep those reviews coming.
• Answer every call. One of the ranking signals for your LSA is how responsive you are to the leads you get. For this reason, it’s crucial to keep up on the leads and answer the phone when it rings.
• Keep calls brief. Google determines whether or not a lead is active (aka legit) based on the length of your initial call. They haven’t shared a specific time frame, but keep this in mind and cut it short if you know it’s not going anywhere.

Yelp: The Original Website For Local Service Leads

Yelp is one of the monsters in the lead generation space. They’re a polarizing presence, with some loyal fans and a lot of unhappy customers. People use Yelp to find all sorts of local companies, including construction, home improvement, and home service companies.

In my time working with over a hundred contractors and home service companies in the past 15 years, Yelp has been one of the biggest names for contractor leads.

Reviews are mixed, for reasons we’ll get into in a second. But overall, Yelp is consistently one of the top lead generation websites for contractors.

What makes Yelp different

Yelp provides one of the most valuable free listings available. In fact, it’s recommended to set up your free profile, whether or not you plan to pay for leads. Many businesses report significant amounts of leads coming from their free listings.

On the other hand, Yelp’s strong-arm cold calling tactics have earned them a terrible reputation in the home service industry. Businesses who sign up for long-term contracts feel cheated and trapped, and many find it difficult to convert leads into customers.

There are ways to pay Yelp and get benefits. But first, let’s talk about the lead cost.

How much do Yelp leads cost?

Yelp’s Cost Per Click (CPC) ads are based on auction. Your costs will vary depending on the supply of leads, and the demand from competitors in your market.

I don’t recommend signing a contract with Yelp. If you sign a contract, you’re paying what’s called Cost Per Thousand (CPM), and it’s not a good rate. In my experience and the experiences of contractors I’ve talked with, the Yelp sales team aggressively pushes 12-month contracts at the highest rate they can get, whether or not they have the leads to give you.

One of the ways they’ll try to get you into a contract is with their add-on services.

These services will not directly net you leads. Instead, they are ways for Yelp to get more money out of you by promising to send fewer leads to your competitors.

You can buy add-ons to remove competitors’ ads from your listing, advertise on competitors’ free listings, add a call-to-action button to your listing, and a bunch of other gimmicks like that.

It’s difficult to measure the value of these add-ons, and I don’t recommend purchasing any of them.

What works best on Yelp

• Don’t sign any contracts. This is the biggest mistake small businesses make. Yelp has an entire team dedicated to calling their users and trying to get them into contracts. They are very, very persistent. But you don’t get anything in a contract that you can’t get with self-serve ads.
• Use Cost-Per-Click Ads. These allow you to track your cost per acquisition more accurately.
• Turn down the upsells. Yelp’s sales team will try to sell you everything under the sun, but you should only pay for services whose value is clear to you.

Better Business Bureau: The Old Standard

The Better Business Bureau (or BBB) was founded in 1912, which makes it one of the oldest businesses on this list. The company positions itself as a business rating service (and it’s not the only one on this list). In reality, the BBB makes money the way most other lead service businesses do: by using their brand reputation to get you leads.

What makes the Better Business Bureau different

Unlike most other websites for contractor leads, the BBB does not charge for leads or contacts through their site. Instead, they offer “BBB Accreditation”, which buys you a fancy BBB badge for your website, an enhanced listing, lead forms, and similar tools.

A lot of contractors pay for accreditation because they believe the BBB has a good reputation with some older demographics. When discussing whether to pay for accreditation, this assumption is often brought up, although I couldn’t find any data to back this up.

For a lot of small businesses, the BBB has a less pleasant reputation as a company which penalizes them for not upgrading to their paid accreditation. Businesses that don’t pay get a listing page that’s branded with “Not Accredited”. This strongly implies that a company can’t pass accreditation or has somehow fallen out of good graces, when most of the time they just chose to quit paying for the badge.

With all that said, I don’t know if I have a great read on the BBB as a lead source for contractors. If you’ve had an experience with them, let me know in the comments.

How much do leads cost?

The BBB charges annual fees based on the number of employees, and does not sell leads directly. Membership fees are set by the local BBB chapter, and can range from a few hundred to ten thousand dollars per year.

If you ask your customers how they heard about you, you’ll be able to get a very rough estimate of how much you’re getting from your BBB listing.

What works best

• Know your market. While BBB is reported to have a high trust factor among an older demographic, it’s important to do your own research to find out whether you will benefit from paid accreditation.
• Showcase your accreditation. The BBB’s website is not designed for lead generation, so to make the most of your accreditation you should showcase it wherever possible. Mention it on your website, emblazon it on your vehicles, and announce it in your advertising.

HomeAdvisor: The Largest Website For Contractor Leads

Already a dominant force, Home Advisor acquired Angie’s List (now Angi) in 2017 to become the largest lead generation player in the home service industry. (Angi still functions separately, and has its own section below.)

Important note: If you sign up for HomeAdvisor Pro you will be provided a 1-month free trial of mHelpDesk, a sister company. This free trial will automatically convert into a paid subscription after 1 month if you do not cancel it. Set yourself a reminder, or try to get them to cancel it immediately so that you don’t get charged for software you’re not using.

What makes HomeAdvisor different

HomeAdvisor provides a free listing option. While it’s unlikely that you’ll receive significant amounts of free leads from this, it may be worthwhile to set up the free listing.

Keep in mind that by creating a listing – free or paid – you are agreeing to HomeAdvisor’s Terms, which gives them permission to use your business name and potentially outrank your website for search terms. Some businesses report that HomeAdvisor even created directory listings in their name and then sold those leads to other businesses.

Some HomeAdvisor Pro customers report receiving duplicate leads through HomeAdvisor and Angie’s List. Keep this in mind if you’re signed up for both of these service providers.

Some business owners report receiving leads who are unaware of any contact with HomeAdvisor. This is probably due to their lead generation techniques, which may not make it clear who or what the homeowner is signing up for.

While it is possible to get refunds for unqualified leads, the process can be challenging and leaves many business owners feeling scammed.

How much do HomeAdvisor leads cost?

HomeAdvisor’s leads are based on auction. Your costs will vary depending on the supply of leads, and the demand from competitors in your market. Users report paying between $15 – $60 per lead.

What works best on HomeAdvisor

• Respond immediately. Since HomeAdvisor’s leads are shared between multiple companies, the best way to turn leads into work is to respond right away.
• Price competitively. HomeAdvisor leads are pre-conditioned to look for the lowest price. If you’re going to join the competition, know that you’ll be competing with other companies, and price accordingly. You don’t need to be the cheapest, but you’ll be more likely to convert leads if you’re in the mid-range.

Thumbtack: Leads For Home Improvement Contractors

One of the most popular lead generation websites for contractors, Thumbtack was founded in 2009. The website connects consumers with service providers across 1000+ categories.

I’ve had good experiences with Thumbtack at plumbing and home service companies. They delivered high quality leads at a good price. With that said, your mileage may vary. Make sure you’re asking prospects how they found you, and you’ll get a good picture of how effective Thumbtack is.

What makes Thumbtack different

Unlike some of the other services we’ve reviewed so far, Thumbtack is entirely a lead generation service. Signup is free, and you’re only charged per lead.

Thumbtack provides consumers with a place to shop for service providers. The website shows personable photos, age of business, reviews, and estimated prices, so that customers can quickly make a decision about who to contact.

How much do Thumbtack leads cost?

Thumbtack charges on a “cost per introduction” model. This means you only pay when a customer decides to contact you or respond to your quote.

I like this model. It reduces your risk compared to other lead gen companies we’ve reviewed so far.

Prices for Thumbtack leads vary based on the type of project. Contractors report paying between $8 – $60 per lead.

What works best on Thumbtack

• Be selective about what jobs you bid. When you first get started, you’ll be taking any job that fits your skill set. Once you’ve completed 40-50 jobs, go back and calculate your cost per lead and revenue per job across the different categories. Once you’ve found the best categories, start pruning your list to only service the ones that make you money.
• Complete your profile – including reviews. Leads are more likely to contact and hire you if they know who you are and what others think of you. Adding a nice headshot, filling out your profile info, and getting some reviews are all great ways to increase your chances of winning over new customers.

Angi: High-Pressure Contractor Lead Service

Named after co-founder Angie Hicks, Angie’s List (now Angi) started in 1995 as a paid membership website for homeowners. It wasn’t until 2016 that the platform opened up free memberships. While HomeAdvisor acquired Angie’s List in 2017, the two websites have continued to function independently.

What makes Angi different

Angi does a lot of the standard things that contractor lead websites will do.

They offer a free listing, with options to upgrade and pay for leads.

They give out a Super Service Award for their top contractors and home service pros. These awards can help to build confidence with new customers, and are often displayed on vans and websites.

Angi also publishes a magazine, which is sent to members by email monthly and to top-tier members in print every quarter.

If you’re a business with expert knowledge, you may qualify to participate in their Expert Contributor Program and have your guest posts published on their blog.

How much do leads cost through Angi?

Advertisers report paying between $4 – $8 CPC (cost per click). In order to get a per-lead cost, you’ll need to do some tests and keep track of where your leads are coming from. But you already knew that.

How to get the best results from Angi

Don’t accept their first offer. As with most lead generation companies, Angie’s List relies on aggressive call centers to sign up new customers. Don’t let their high-pressure tactics trick you into spending more than you need to. Ask questions about activity in your service area. Negotiate to get a better rate. Don’t be afraid to walk away if it’s not making sense.

Porch: Partner-Based Leads For Contractors

Porch got started in 2012. Porch has developed a reputation for being a more selective about sourcing leads than some of the other companies on this list. I’ve used Porch primarily for home service companies like plumbing, electrical, HVAC, etc.

I think Porch has done something surprising: they built a lead website for contractors that’s really good at delivering the value that they promised.

Do you have experience using Porch? Let me know in the comments.

What makes Porch different

• Partnership Lead Sources: Porch has been strong at developing partnerships with home goods and improvement retailers, including Lowes, Pottery Barn, and Wayfair. These partnerships bring in leads that are missed by other lead services.
• Facebook partnership: Porch also has a partnership with Facebook Marketplace to connect home service leads with pros.
• Limited reselling: Porch allows up to 4 contractors to purchase the same lead.

How much do Porch leads cost?

For their Pay As You Go leads, Porch charges between $5 – $65 per shared lead.

The Porch Subscription service sets a monthly spend amount, which is exhausted as leads are accepted.

How to get results from the Porch lead generation service

• Respond immediately. As with any shared lead service, you’re paying to join a race. Contact the customer before your competition, and you’re more likely to get the job.
• Get refunds for any inactive leads. Unlike some other services, Porch allows you to request a refund if you receive an inactive lead.

Groupon: High-Volume Lead Generation For Contractors

While Groupon isn’t exclusively for contractors and home service pros, they do have a home service category. While Groupon’s potential for drastically increased revenue can be appealing, it’s one of the hardest lead services to be successful in.

I’ve got to be honest: I haven’t used Groupon as a part of any contractor marketing. To me the risk vs. reward never made sense.

But I know there are success stories out there. If you’ve tried out Groupon, let me know how it went in the comments.

What makes Groupon different

If you’ve ever used Groupon, you’ll know that it’s completely different than most lead services.

If you haven’t used Groupon, here’s how it works:

• A business owner (you) submits a deal to Groupon.
• Groupon promotes that deal to its members.
• If enough members sign up, the deal goes through and you’re on the hook for a bunch of work at a discounted rate.

How much do leads cost through Groupon?

Groupon requires a discount offer, and takes 50% of revenue as their cut. You get 50% of the discounted price, minus credit card fees.

Example: you normally sell dryer duct cleaning for $150, and Groupon’s steep discount strategy brings that down to $80. Groupon then takes $40, which leaves you with around $36 in revenue after credit card fees.

Because of this, the types of businesses and deals that do well on Groupon are usually selling high-margin, scaleable products or services.

What works best

• Know your numbers. Groupon’s offering is very different from other lead services or marketing tactics. Make sure you understand all of the underlying costs, as well as the effects on your workload and cashflow.
• Consider limiting the offer. By setting the upper limit of how many people can redeem your offer, you play into the Fear Of Missing Out – and prevent the possibility of overload from an unforeseen influx of customers.
• Sell something scaleable. Offering a 50% discount on a personal service can put you in a bind when a thousand people opt in for the deal. For a more sane (and profitable) experience, offer something that doesn’t cost you much to scale. Classes or workshops, high-margin products, or maintenance plans could land you in the black or even return a profit. 
• Upsell. After the discount and Groupon’s 50% take, it’s almost impossible for you to be making money on the sale itself. Be prepared to upsell heavily, or have a fool-proof plan to bring back discount shoppers for full-price services in the future.

Houzz Pro+: Leads For Contractors With Visually Beautiful Work

The Houzz website is most well-known as the “Pinterest for houses”, but they also connect homeowners with professionals through their PRO+ program. A popular product with contractors, Houzz pushes the visual portfolio of work as a tool for attracting and converting leads.

I’ve seen Houzz work well for home builders, remodelers, and other companies that do work that’s visually engaging and beautiful.

What makes Houzz Pro+ different

• Houzz doesn’t charge per lead, and as such isn’t a direct lead generation service. Instead, they charge a monthly price for the Pro+ program.

How much do leads cost through Houzz Pro+?

Since the Pro+ program is a fixed monthly charge, the cost of leads varies from business to business and from month to month. Track your lead sources to be able to measure and assess your ROI.

How to get the most out of Houzz Pro+

• Have world-class photos of world-class work. All of your exposure on Houzz hinges around photos of your work. It’s crucial to have professional imagery on the site. If your work doesn’t photograph well, Houzz isn’t for you.
• Optimize your profile. Anyone can set up a Houzz profile without being a Pro+ member. These profiles are listed in the Houzz Directory, and your images show up in keyword searches. Before you start paying for the service, it’s worthwhile to try a free profile and see how well it performs for you. Then add the paid advertising as a bonus, if the free profile works for you.

Networx: Flat Fee Website for Contractor Leads

Networx is a lead generation service for contractors and home service professionals.

I first used Networx when I was running marketing for a plumbing company.

As a small home service business, finding a lead service that charged a flat fee was unusual.

Networx fit well into our overall lead generation strategy, and we ended up getting a bunch of work through the service.

With that said, my experience with Networx is somewhat limited. If you’ve used the service before, leave a comment and let me know how it went.

Let’s take a look at how Networx compares to the other contractor lead websites we reviewed.

What makes Networx different

• Lead Generation Approach: Networx attracts potential customers through their own network of websites for contractor leads, and through targeted advertising campaigns on Google using popular keywords. Unlike some services, Networx claims it does not use telemarketing or purchased contact lists.
• Lead Distribution: Networx matches homeowners with a maximum of 4 appropriate contractors in their area. Contractors are notified in real-time via text and email when a relevant lead is available. Leads include the homeowner’s contact info and a brief project description.

How much do Networx leads cost?

Networx charges a flat monthly fee rather than per-lead pricing. There is no long-term contract and they don’t charge registration or cancellation fees, so it’s pretty easy to start and stop the service.

How to get the best results when using Network

1. Respond quickly to leads – you’re competing against up to four other local companies for each lead.
2. Offer prompt quotes to close leads effectively.
3. Provide quality work to encourage repeat business and referrals.
4. Optimize your contractor profile to stand out to potential customers.

HomeStars: Home Service Leads For Canadian Contractors

HomeStars is a popular online platform in Canada that connects homeowners with local home service professionals.

As a U.S.-based construction marketer, I haven’t had a chance to use HomeStars. I’m a little put out about that; it seems like a great service for the Canadian market.

If you’ve used HomeStars in the past, help me and other construction marketers out by leaving a comment about your experience.

What makes HomeStars different

• HomeStars focuses specifically on the Canadian market for home services and contractors.
• HomeStars uses an algorithm to match homeowner requests with up to 5 local pros based on factors like location, category, and the pro’s Star Score.
• Lead Generation Model: HomeStars offers three different types of leads:
  • Profile Leads: When homeowners directly request a quote from a specific pro’s profile.
  • HomeStars Leads: Quote requests distributed to up to 5 matching pros.
  • Promotion Leads: From homeowners responding to special deals/promotions.

How much do HomeStars leads cost?

HomeStars operates on a tiered model, with a free basic account with limited features, and paid “Brand Builder” accounts that unlock additional benefits. While they don’t share pricing publicly, their customers report that costs can range from a few hundred to over $1000 per month depending on your service category and location. Lead costs vary but are typically charged on a per-lead basis.

What works best on HomeStars

1. Optimize your profile: Complete all sections, showcase high-quality project photos, and highlight your expertise.
2. Collect reviews: Encourage satisfied customers to leave positive reviews, as your Star Score heavily impacts lead distribution.
3. Be responsive: Quick responses to inquiries and leads are crucial. Consider using HomeStars’ auto-response features.
4. Upgrade strategically: A paid Brand Builder account removes competitor ads from your profile and makes you eligible for the lead rotation system.
5. Track performance: Monitor your profile stats and adjust your approach based on what’s working best.

YellowPages.com: Contractor Directory and Advertising Website

YellowPages.com is a well-established digital directory service that helps businesses connect with potential customers through online listings.

While many wouldn’t think of the Yellow Pages as one of the websites for contractor leads, it can play a part in your overall lead generation strategy.

I haven’t personally put Yellow Pages into my lead generation mix yet. Maybe I’ll add that as a marketing experiment in 2025. If you’ve gotten leads from Yellow Pages let me know in the comments.

What makes YellowPages.com different

• Brand Recognition: As a long-standing name in directory services, YellowPages.com benefits from strong brand recognition and trust.
• Comprehensive Listings: Offers detailed business listings, including contact information, hours of operation, and customer reviews.
• Advertising Options: Provides various advertising packages to enhance visibility and reach a broader audience.

How much do YellowPages.com leads cost?

YellowPages.com operates on a subscription model, with costs varying based on the level of exposure and geographic area. Prices typically range from a few hundred to several thousand dollars annually.

What works best on YellowPages.com

• Optimize your listing: Ensure your business information is complete and accurate. Add photos and detailed descriptions to stand out.
• Encourage reviews: Positive reviews can enhance your listing’s visibility and credibility.
• Utilize analytics: Use the platform’s analytics to track performance and adjust your strategy accordingly.

Fixr: High Quality Leads For Contractors

Fixr is a platform that connects homeowners with local contractors for home improvement projects. Built by a team behind solar lead generation website SolarReviews, the Fixr website is focused on the home service industry. Using a combination of organic content and paid lead generation, they locate homeowners who need home improvement services and then sell those leads to participating contractors.

What makes Fixr different

• Cost Guides: Provides detailed cost guides and articles to help users understand pricing and project scopes.
• Leads Generated In-House: Unlike other services, Fixr does not use affiliates to generate leads, which results in a higher quality of lead.
• Appointment Scheduling: For smaller contractors with no in-house CSRs, Fixr will schedule appointments for you.

How much do Fixr leads cost?

Fixr charges a per lead fee that varies depending on factors like location and service type. If you’re using their appointment scheduling service, you can expect to pay a higher fee. While there are no fixed prices published on their website, Fixr does suggest that you can make $6-$8 in contract margin per $1 spent with them.

Handy: Handyman Leads With No Lead Fees

Handy is an on-demand platform for booking home cleaning and handyman services. On the list of websites for contractor leads, this one is definitely focused on smaller projects.

What makes Handy different

• Seamless Booking: Offers a user-friendly booking experience for customers and flexible work schedules for service providers.
• Job-based Fees: Rather than charge for leads, Handy charges a percentage of the job.
• Customer Ratings: Relies heavily on customer ratings to match service providers with jobs.

How much do Handy leads cost?

Handy takes a percentage of each job booked through the platform, rather than charging per lead. The exact percentage varies based on the service and location. This eliminates the lead quality problems that are present with some of the best websites for contractor leads.

What works best on Handy

• Maintain high ratings: Customer ratings are crucial for getting more bookings.
• Be flexible: Offering a wide range of availability can increase your chances of getting jobs.
• Upsell services: Use opportunities to offer additional services during bookings.

Lowe’s Service Provider Program: Local Home Improvement Leads

Lowe’s Service Provider program connects contractors with customers through Lowe’s retail network. This is another example of a lead generation service that relies on the company’s brand trust to turn DIY shoppers into home improvement leads. While you’re not likely to get large jobs from this service, it’s still a source of leads that might fit into your construction marketing strategy.

What makes Lowe’s Service Provider different

• Retail Network: Leverages Lowe’s extensive customer base to generate leads for service providers.
• Trusted Brand: Association with Lowe’s enhances credibility and trust with potential customers.
• Diverse Services: Offers a wide range of installation and repair services.

How much do Lowe’s Service Provider leads cost?

Lowe’s charges a fee for each lead, which varies based on the service category and location. Contractors typically pay a percentage of the project cost.

What works best on Lowe’s Service Provider

• Leverage Lowe’s brand: Use the association with Lowe’s to build trust with potential customers.
• Provide excellent service: High-quality work can lead to repeat business and referrals.

Home Depot’s Pro Referral Program: Home Improvement Leads for Contractors

Pro Referral, powered by The Home Depot, connects homeowners with local professionals for various home services. Again, if you’re in the Pro Referral program you’re renting the Home Depo name and brand. Make sure you’re building your own marketing plan to make a good impression with customers and bring them back directly to you for future projects.

What makes Pro Referral different

• Home Depot Connection: Utilizes The Home Depot’s customer base to generate leads.
• Wide Range of Services: Offers connections for a variety of home improvement and repair services.
• Trusted Brand: The Home Depot’s reputation enhances credibility with potential customers.

How much do Pro Referral leads cost?

Pro Referral charges a fee per lead, which varies by service type and location. While I don’t have any specific insight into their lead costs, with most websites for contractor leads you can expect to pay between $5 -$75 per lead.

What works best on Pro Referral

• Highlight your expertise: Ensure your profile showcases your skills and past projects.
• Engage with customers: Prompt communication can help convert leads into jobs.
• Utilize The Home Depot connection: Use the association with a trusted brand to build credibility.

Craigslist

Craigslist is a widely used online classifieds platform where contractors can post ads for their services.

It’s one of the most accessible websites for contractor leads, it’s also the most crowded – in busy metro regions you’ll be competing with a lot of posts, both within and outside of your industry.

With that said, many contractors take advantage of the low posting fees to try and capture some residual leads without making a big dent in their marketing budget.

I haven’t seen companies use Craigslist in a big way. Usually it’s just a post a week, and they might get a job or two out of it every once in a while.

I’d say Craigslist isn’t a cornerstone of lead generation, but it’s a nice supplemental way to get in front of a few more people.

What makes Craigslist different

• Low-Cost Advertising: Offers a cost-effective way to reach a large audience.
• Wide Reach: Attracts a diverse range of users looking for various services.
• Simple Interface: Provides a straightforward platform for posting service ads.

How much do Craigslist leads cost?

Posting in the services section of Craigslist is typically free or low-cost, depending on the location and category. Most of the categories I’ve seen charge around $5 per lead.

What works best on Craigslist

• Craft compelling ads: Use clear, concise language and include images to attract attention.
• Post regularly: Frequent posting can keep your ad visible and attract more leads.
• Be cautious: Craigslist can attract spam, so you might spend a lot of time sorting through to find legit leads.

Amazon Home Services

Amazon Home Services connects customers with local service providers for various tasks. As with many websites for contractor leads, Amazon has found a way to capitalize on their brand awareness and solutions-focused customer base by offering to connect them with home improvement contractors.

As the name implies, Amazon Home Services is pretty much only for home service contractors.

What makes Amazon Home Services different

• Amazon’s Customer Base: Leverages Amazon’s massive customer base and brand awareness.

How much do Amazon Home Services leads cost?

Amazon charges a referral fee for each completed service, which varies by category. The fee is typically a percentage of the service price.

Keep in mind that in many cases, Amazon will have already sold the homeowner the part directly, and then sell you the lead for installation.

Expertise

Expertise is a platform that connects consumers with top-rated local professionals.

Unlike many of the other websites for contractor leads, Expertise only lists companies that have gone through their review process and been awarded membership. Think BBB, but for modern audiences.

What makes Expertise different

Expertise makes a big deal out of their research and selection process. Contractors and other service providers apply to be featured, and the Expertise research team picks the top companies to list on their website. This positions them as a high-quality source of qualified contractors.

How much do Expertise leads cost?

Unlike other websites for contractor leads, Expertise doesn’t directly sell leads. Instead, they review and feature contractors using a freemium business model, and use their site to promote paid marketing services.

You can get listed on Expertise.com for free, but it can take 6-12 months as you wait for their review team to get around to your region and category. If you pay for a premium application, they will review you within 2 weeks.

Modernize

Modernize connects homeowners with contractors for home improvement projects.

I’ve heard about Modernize, but haven’t used the service myself. If you have experience with them, leave a comment and let me know how it went.

What makes Modernize different

• Targeted Leads: Provides leads tailored to specific project types and homeowner needs.
• Comprehensive Resources: Offers resources and guides to help homeowners make informed decisions.

How much do Modernize leads cost?

Modernize charges per lead, with costs varying by project type and location.

ServiceWhale

ServiceWhale is a platform that allows homeowners to get instant quotes for home improvement projects from local contractors.

What makes ServiceWhale different

ServiceWhale is a three-sided marketplace, connecting enterprises, contractors, and consumers in one place.

As a contractor, ServiceWhale makes it possible for you to get listed as an installer of your preferred brands.

One of the big features they talk about a lot is their Remote Quoting feature. Contractors and dealers can add pricing into the platform so that customers can get a combined quote online without talking to a sales rep.

How much do ServiceWhale leads cost?

I don’t know of an average cost for contractor leads through ServiceWhale. It’s a promising platform with some unique value props, and I might test it as a contractor lead website in 2025.

Oneflare

Oneflare is an Australian platform that connects consumers with local service providers across various categories, including construction and home service. The company was acquired by Airtasker, another Australia-based lead service, in 2023.

I haven’t worked with any Australian companies yet, and haven’t had the chance to test out Oneflare’s lead service.

What makes Oneflare different

Oneflare’s biggest differentiator is their focus on the Australian market. I’m a big fan of companies that specialize in a specific area, as they tend to do a better job of speaking to the needs and expectations of the consumer.

How much do Oneflare leads cost?

Oneflare leads are are dynamically priced based on job attributes like demand, location, and the type of work. I don’t have an estimated range for contractor leads through Oneflare, so if you know something about it, leave a comment and let me know.

Adopt-A-Contractor

Adopt-A-Contractor is a lead generation service that connects homeowners with local contractors for various home improvement projects.

What makes Adopt-A-Contractor different

• Wide Range of Services: Offers connections for a variety of home improvement and repair services.
• Screened Leads: Adopt-A-Contractor advertises that they call leads to qualify them before sending them to members.
• No Contract: Adopt-A-Contractor doesn’t require any long-term contracts, so you can start and stop whenever you loike.

How much do Adopt-A-Contractor leads cost?

Adopt-A-Contractor charges per lead, with prices varying based on the project type and location. There is no known average cost for leads from Adopt-A-Contractor.

Super

Super (or Super Home Warranty) is a subscription-based lead provider service that provides home warranty and maintenance leads to contractors and home service companies.

What makes Super different

• Compensation Model: Unlike most of the other services on this list, Super provides jobs, not leads. Their customers pay them a monthly fee, and Super pays its contractors for work completed.
• Wide Range of Services: Super Home Warranty covers a broad range of systems in homes, which means they need a broad range of contractors and home service providers. Super service providers include HVAC companies, plumbers, electrical contractors, garage door service companies, smart home service providers, and appliance repair companies.
• Trusted Network: Super connects homeowners with their network of vetted service providers. If you’re a Super service provider, there’s no selling needed. You get dispatched to a service call and you get paid by Super when it’s complete.

How much do Super leads cost?

Super’s service providers are paid per job, rather than per lead, so their contractors do not pay them for anything. Instead, you can expect to get paid less than your standard rate for the jobs you complete. Super suggests that you will end up making the same amount as when you win a lead through a normal lead generation service, when you account for marketing and advertising costs.

Conclusion

What a list! I hope it gives you a good place to start for finding leads and growing your business.

I’ve tried hard to make this a complete list of lead generation websites, but there are always new ones showing up. Don’t see a website that should be listed here? Let me know, and I’ll get it added to the list!

Have you used any of these websites for contractor leads?