Fractional CMO for
Home Service & Construction
Get experienced marketing guidance, a comprehensive marketing strategy, and a clear understanding of your marketing results — without the cost of a full-time CMO.
Marketing leadership without the full-time hire
A fractional CMO is an independent marketing executive who works with your business part-time. Unlike consultants who advise from the outside, or agencies that execute without strategy, a fractional CMO takes ownership — integrating into your leadership team and building for the long term.
Construction marketing is fundamentally different from technology or e-commerce. Seasonality, local market dynamics, reputation-driven referrals, and high-ticket project sales require someone who has actually done this work — not generic tactics applied from another industry.
Who needs a Fractional CMO?
Small to mid-market home service companies ($5M–$25M) that are growth-minded but don't have — or don't need — a full-time marketing leader. You have the team. You need the strategy and oversight.
- Works inside your business, not from the outside
- 15+ years in residential construction and home services specifically
- Hands-on implementation oversight, not just advice
- Honest, common-sense guidance — no fluff
- Knows what metrics actually matter for your type of business
What's included every month
The fractional CMO engagement is structured around consistent, measurable output — not billable hours.
Annual & Quarterly Planning
Annual marketing plan tied to revenue targets. Quarterly reviews to course-correct based on what's working and what isn't.
Weekly Tracking & Reporting
Regular performance review against defined KPIs. You'll always know exactly what your marketing is doing and why.
Team Management & Training
Direct oversight of your marketing team or agency partners. Clear briefs, quality standards, and accountability built in.
Channel Strategy
SEO, paid search, social, email, GBP — prioritized and sequenced based on your market, revenue stage, and capacity to execute.
Marketing Systems & SOPs
Documented processes your team can follow consistently. Marketing that doesn't depend on one person's institutional knowledge.
Direct Access to Isaac
Slack or email access for questions between sessions. No account managers. Direct communication with the person doing the work.
Straightforward pricing,
no long-term lock-in
~20 hours of Isaac's time per month. Full strategic leadership integrated into your business.
- Annual marketing plan
- Quarterly strategy reviews
- Weekly performance tracking
- Team management and training
- Channel strategy and prioritization
- Direct Slack/email access
On-demand expert perspective. Use it when you need a clear answer or a second opinion on a specific challenge.
- 60-minute focused session
- Call recording and notes
- Action plan with clear next steps
- Process templates where applicable
- No retainer required
This works best for companies that are
ready to grow on purpose
$5M–$25M Annual Revenue
Large enough to have a team and real marketing complexity. Not so large that you need a full marketing department. The sweet spot for fractional leadership.
Home Services & Residential Construction
Painting, roofing, HVAC, plumbing, fencing, landscaping, remodeling. We know your seasonality, your customer, and your competitive landscape.
Growth-Minded Owner-Operators
You want a strategic partner who understands the business, not a vendor who manages a channel. You care about revenue outcomes, not marketing theater.
Let's find out if we're
the right fit
30-minute intro call. No pitch. We'll look at your business, your marketing, and whether working together makes sense.
Book an Intro Call