Construction marketing for home improvement contractors

Get experienced marketing guidance, a comprehensive marketing strategy, and a clear understanding of your marketing results.

I’m Isaac, and I do marketing for home improvement companies. I can provide targeted marketing advice, mentor your in-house marketing team, or run your marketing. Dig in and I’ll explain how it all works.

Who I work with

The companies that I work with usually have the following things in common:

Small to mid-market size: My clients are usually between $5 million and $25 million annual revenue.

Smooth operators: My clients tend to have solid systems in place so that they’re ready for significant revenue growth.

Already marketing: Most of my clients have some level of online presence and have spent money on ads, home shows, or other forms of marketing.

What you get

Consulting calls: Our calls will be an opportunity for you to ask questions and get straightforward answers.

Weekly progress updates: I’ll send a bullet-list email every Monday with the high-level things you need to know about your marketing.

On-demand advice: You can call or text me anytime to get quick answers or discuss ideas. If I’m not available, I’ll call you back as soon as I’m free.

Flat fee pricing: No surprise invoices or unreliable contractors who are there one month and gone the next. One monthly price lets you delegate the marketing hat to someone else.

Where I can help

Reputation: The fundamental purpose of marketing is to make sure you’re the company that comes to mind when potential customers are ready to buy. I’ll help you understand how marketing can support and grow your reputation, so that you get more work from the best lead source: word of mouth.

SEO: I’ll help Google understand what you do with relevant content, a search-friendly website structure, and all the technical SEO stuff that needs to happen.

Google Local Service Ads: You can show up at the top in search results with Google’s version of a lead service. I’ll make sure your LSA account is properly set up and optimized.

Pay-per-click ads: Google Ads have changed a lot in recent years. I’ll make sure that your ad campaigns are set up properly and constantly optimized for getting you qualified leads.

Out-Of-Home advertising: The fundamental goal of marketing is to make sure your prospective clients think of you first. OOH ads like billboards, yard signs, and direct mail can play a part in this brand awareness campaign, and can also provide supplemental leads. I will help you to determine how much of your budget should go into OOH advertising.

Lead generation services: Lead services like Yelp, HomeAdvisor, and Angi are competing for your market share. Should you give them money? I will help you determine whether lead services are right for you, and help you to negotiate terms and measure their performance, and help you to reduce your reliance on third-party lead providers.

Social media: I’ll show you how platforms like Facebook and Instagram can get you in front of more of the right people.

Marketing packages

Marketing Advisor

Starting at $375/month

You want regular marketing advice for you or your in-house marketer.

Marketing Leader

Starting at $1800/month

You need marketing leadership, planning, and accountability for you and your team.

Everything in Advisor plus:

Marketing Partner

Starting at $4200/month

When you’re ready to get out of the day-to-day and let someone else lead your marketing.

Everything in Leader plus:

Looking for a place to start? Schedule a Marketing Review. We’ll spend 60-90 minutes going over your current marketing and digging for the low-hanging fruit. You’ll end the call with clear action items for you or your marketing team.