Construction Marketing

Marketing Built for
Contractors

Targeted marketing advice, strategy, and implementation for residential construction and home service companies. 15+ years working in and around this industry.

Context

Construction marketing isn't like other industries

High-ticket project sales, strong seasonality, referral-driven pipelines, local market reputation — these are fundamentally different from SaaS, retail, or e-commerce. Generic marketing tactics applied by agencies without industry knowledge consistently underperform.

I've spent 15+ years doing marketing in this industry — both in-house at construction companies and as a service provider. I know what moves the needle and what's theater.

$3.5M
→ $4.5M in 12 months

Painting Contractor

$4M
→ $8M in 24 months

Fence & Deck Contractor

These results come from building real marketing infrastructure — not running a campaign and hoping.

Who We Work With

The types of contractors
we work with

We work exclusively with residential home service and construction companies. Not commercial, not industrial.

Trade

Painting Contractors

Interior, exterior, residential. Strong seasonality and referral dynamics. We know this trade well.

Trade

Roofing Companies

High-ticket, insurance-adjacent, deeply local. SEO and paid search are the core channels.

Trade

HVAC & Plumbing

Service + replacement + emergency. Speed-to-lead and local visibility are everything.

Trade

Fencing & Decking

Visual, project-driven, strong word-of-mouth. Social and portfolio content compound well.

Trade

Landscaping

High seasonality, recurring service potential. Email and retention marketing add significant LTV.

Trade

Remodelers

Long sales cycles, high-trust purchases. Content, reputation, and referral systems do the heavy lifting.

Revenue range: We focus on contractors doing $5M–$25M annually. Large enough to have real marketing complexity. Not so large you need an in-house department.

Services

What we actually build
and execute

Digital Presence
Website Design & Development

High-performance websites built to convert local traffic into leads. Built on WordPress + Elementor. Designed by Isaac, built by our team.

  • Multi-page site: from $9,000
  • Landing page / single page: from $4,000
  • Built for speed and local SEO
  • You own everything
Long-Term Visibility
SEO Retainer

Local SEO that builds equity over time. Content, technical optimization, and link building focused on the keywords your customers actually use.

  • From $1,500/month (6-month minimum)
  • Local keyword strategy
  • Content production and optimization
  • Monthly reporting
Local Visibility
Google Business Profile

Your GBP is the highest-ROI marketing asset most contractors aren't fully using. We optimize it, manage it, and make it generate leads consistently.

  • Profile audit and cleanup
  • Category and service optimization
  • Review strategy and management
  • Posts and photo cadence
Paid Acquisition
Google Ads Management

Paid search done right for home services. We build and manage campaigns that produce real leads — not just clicks — with transparent reporting.

  • Search, Local Services Ads
  • Campaign build and ongoing management
  • Conversion tracking tied to actual leads
  • Clear cost-per-lead reporting
Approach

How we work

Step 01

Understand Your Business

Before recommending anything, we understand your revenue, your margin, your team, and your current marketing reality. No generic playbooks.

Step 02

Build the Right Strategy

A prioritized plan based on your stage, your market, and your capacity to execute. Strategy without execution is worthless — so we sequence realistically.

Step 03

Execute and Track

We build, manage, and measure. Every channel tied to clear KPIs. You always know what's working and what it's costing.

Get Started

Ready to find out what
your marketing should be doing?

30-minute intro call. We'll look at where you are and what would actually move the needle for your business.

Book an Intro Call