Marketing for Contractors
Get experienced marketing guidance, a comprehensive marketing strategy, and a clear understanding of your marketing results.
I’m Isaac, and I do marketing for contractors in residential construction and home improvement. I can provide targeted marketing advice, mentor your in-house marketing team, or run your marketing. Dig in and I’ll explain how it all works.
Marketing designed to help contractors
Increase Visibility
Become a highly visible contractor in your local market. Amplify your reputation with brand awareness marketing.
Get More Leads
I’ll make sure you’re showing up in the right places where local homeowners are shopping for service providers.
Make More Money
Get more of the customers and projects that fit your business and goals. I work with you to refine your marketing results and improve profitability.
Why I do marketing for contractors
Marketing for contractors is very different from building a tech company or running an online store. But many construction marketing agencies try to apply the same tactics they learned from Internet businesses, not understanding how a local construction company works.
I’ve been doing construction marketing for over 15 years, as an in-house marketer and a service provider. I’ve hired (and fired) agencies and freelancers, and tried a dumpster-full of marketing tactics and tricks. I’ve seen first-hand the ways that marketing spend gets wasted. And along the way I learned some valuable lessons about how to get real business results.
Today, I help contractors make sense of marketing through honest, common-sense advice and hands-on marketing help.
Types of contractors I do marketing for
Small to Mid-Market Companies
My clients are usually between $5M – $25M annual revenue with a stable team and consistently happy customers.
Serving The Homeowner Market
My clients work directly with homeowners to provide high-end custom homes, home improvement, or home services.
Growth-Minded And Ambitious
My clients tend to have solid systems in place and are ready to handle more work as soon as it starts showing up.
What you get
Consulting calls: Our calls will be an opportunity for you to ask questions and get straightforward answers.
Weekly progress updates: I’ll send a bullet-list email every Monday with the high-level things you need to know about your marketing.
On-demand advice: You can call or text me anytime to get quick answers or discuss ideas. If I’m not available, I’ll call you back as soon as I’m free.
Flat fee pricing: No surprise invoices or unreliable contractors who are there one month and gone the next. One monthly price lets you delegate the marketing hat to someone else.
My marketing services for contractors
Website
I’ll help Google understand what you do with relevant content, a search-friendly website structure, and all the technical SEO stuff that needs to happen.
Google Business Profile
Real world ads like billboards, yard signs, and direct mail can help build your reputation, and can also provide supplemental leads.
Google Ads
Google Ads have changed a lot in recent years. I’ll make sure that your ad campaigns are set up properly and constantly optimized for getting you qualified leads.
Lead services
Should you be using lead services like Google Local Services, Yelp, HomeAdvisor, and Angi? I will help you figure out how you can win – and how to generate your own leads.
Contractor marketing packages
Marketing Advisor
Starting at $375/month
You want regular marketing advice for you or your in-house marketer.
- Monthly advisory calls
- Call recordings
- Access to my marketing templates and processes
Marketing Leader
Starting at $1800/month
You need marketing leadership, planning, and accountability for you and your team.
Everything in Advisor plus:
- Annual planning session
- Quarterly review sessions
- Weekly performance tracking & analysis
Marketing Partner
Starting at $4200/month
When you’re ready to get out of the day-to-day and let someone else lead your marketing.
Everything in Leader plus:
- Management of your in-house marketers and contractors
- Hands-on implementation
- Weekly owner's updates
Looking for a place to start? Schedule a Marketing Review. We’ll spend 60-90 minutes going over your current marketing and digging for the low-hanging fruit. You’ll end the call with clear action items for you or your marketing team.