Fractional CMO for Construction Companies
Get experienced marketing guidance, a comprehensive marketing strategy, and a clear understanding of your marketing results.
I’m Isaac, a fractional CMO for residential construction and home improvement companies. I plug into your leadership team, bringing over a decade of construction marketing experience to develop a marketing and growth plan for your business. Dig in and I’ll explain how it all works.
Who needs a Fractional CMO?
Small to Mid-Market Companies
My clients are usually between $5M – $25M annual revenue with a stable team and consistently happy customers.
Serving The Homeowner Market
My clients work directly with homeowners to provide high-end custom homes, home improvement, or home services.
Growth-Minded And Ambitious
My clients tend to have solid systems in place and are ready to handle more work as soon as it starts showing up.
What is a Fractional CMO?
A Fractional CMO is an independent professional who works with a company as a part-time marketing executive. Fractional CMOs provide a cost-effective source of skill and experience for companies who are not ready to recruit and hire a full-time CMO.
Construction companies hire fractional CMOs to help them grow beyond their current abilities, or to help manage marketing during transition periods like changes in ownership, mergers, and acquisitions.
Unlike a consultant or a marketing agency, a Fractional CMO takes ownership of the marketing department at a company, similar to an in-house employee. They’re a part of the leadership team and have a clear, in-depth understanding of the goals, strategies, and challenges across the company.
Why hire a fractional CMO for your construction business?
Marketing for contractors is very different from building a tech company or running an online store. But many construction marketing agencies try to apply the same tactics they learned from Internet businesses, not understanding how a local construction company works.
I’ve been doing construction marketing for over 15 years, as an in-house marketing leader and as a construction marketing consultant. I’ve hired (and fired) agencies and freelancers, and tried a dumpster-full of marketing tactics and tricks. I’ve seen first-hand the ways that marketing spend gets wasted. And along the way I learned some valuable lessons about how to get real business results.
Today, I help contractors make sense of marketing through honest, common-sense advice and hands-on marketing help.
Fractional CMO pricing
Growth-oriented companies are usually ready for a fractional CMO around the $3M-5M revenue mark, depending on the business model and team structure.
If you’re not quite ready for a fractional CMO, I’m available as a marketing advisor. This more affordable package can help you get expert marketing advice and start building your marketing fundamentals.
Fractional CMO
Starting at $5000/month
You need marketing leadership, planning, and accountability for you and your team.
- Annual planning session
- Quarterly review sessions
- Weekly performance tracking & analysis
- Team management and training
Marketing Advisor
Starting at $375/month
- Monthly advisory calls
- Call recordings
- Marketing processes and templates
Get free advice, no strings attached
Looking for a place to start? Schedule a Marketing Review. We’ll spend 60-90 minutes going over your current marketing and digging for the low-hanging fruit. You’ll end the call with clear action items for you or your marketing team.